Digital Marketing Specialist

Digital Marketing Specialist

Location : Charlotte, NC

Job Type : Full-Time

We are seeking a proactive and creative Digital Marketing Specialist to join our team. This role is
ideal for a self-starter who can ideate, design, and execute marketing campaigns to maintain a
consistent and engaging presence across various digital platforms. You will be responsible for
creating visually appealing and impactful marketing content, leveraging AI tools, and ensuring a
steady cadence of posts that align with our brand and business objectives.

Key Responsibilities: 

• Drive the development of creative ideas for marketing posts and campaigns that resonate
  with our target audience.
• Utilize AI tools to draft compelling and well-structured marketing copy tailored for Western
  English-speaking markets.
• Design visually appealing content using tools like Canva and Visme to enhance engagement
  and drive results.
• Create, schedule, and publish posts across multiple digital platforms (e.g., LinkedIn,
  Instagram, company WordPress).
• Collaborate with internal teams to understand technical topics and translate them into
  digestible marketing material (technical expertise is not required, but an ability to grasp
  concepts is essential).
• Maintain a consistent marketing calendar to ensure regular content output and alignment
  with strategic goals.
• Analyze engagement metrics and use insights to refine content strategy and drive
  continuous improvement.
• Stay up-to-date with industry trends, digital marketing best practices, and new design tools
  to keep our content fresh and relevant.
• Preferred but not required: Proficiency in creating engaging video content to enhance our
  digital marketing initiatives.

Qualifications:

• This role requires on-site presence in our Charlotte, NC office to facilitate collaboration and
  alignment with the marketing team.
• Proven experience in digital marketing, content creation, or a related role, preferably in the
  context of IoT devices or technical solutions marketing.
• Self-motivated with the ability to work independently and contribute to the marketing
  cadence.
• Strong design skills with proficiency in Canva, Visme, or similar tools.
• Excellent written communication skills with a strong command of Western English.
• Creative mindset with the ability to ideate and execute engaging marketing campaigns.
• Basic understanding of technical topics and the ability to communicate them effectively to
  a non-technical audience.
• Organized, detail-oriented, and capable of managing multiple projects simultaneously.

Preferred Skills:

• Experience leveraging AI tools for content generation.
• Basic knowledge of SEO principles and how they apply to content creation.
• Understanding of B2B marketing strategies and audience engagement. 
• Familiarity with social media platforms, scheduling tools, and analytics.

Experience:

• Seeking 2+ years of relevant work experience.