Contacts

3131 Westinghouse Blvd., Charlotte, NC 28273

contact@oxit.com

+1 844 694 8440

Digital Marketing Specialist

Location : Charlotte, NC

Job Type : Full-Time

 

We are seeking a proactive and creative Digital Marketing Specialist to join our team. This role is
ideal for a self-starter who can ideate, design, and execute marketing campaigns to maintain a
consistent and engaging presence across various digital platforms. You will be responsible for
creating visually appealing and impactful marketing content, leveraging AI tools, and ensuring a
steady cadence of posts that align with our brand and business objectives.

Key Responsibilities: 

  • Drive the development of creative ideas for marketing posts and campaigns that resonate
    with our target audience.
  • Utilize AI tools to draft compelling and well-structured marketing copy tailored for Western
    English-speaking markets.
  • Design visually appealing content using tools like Canva and Visme to enhance engagement
    and drive results.
  • Create, schedule, and publish posts across multiple digital platforms (e.g., LinkedIn,
    Instagram, company WordPress).
  • Collaborate with internal teams to understand technical topics and translate them into
    digestible marketing material (technical expertise is not required, but an ability to grasp
    concepts is essential).
  • Maintain a consistent marketing calendar to ensure regular content output and alignment
    with strategic goals.
  • Analyze engagement metrics and use insights to refine content strategy and drive
    continuous improvement.
  • Stay up-to-date with industry trends, digital marketing best practices, and new design tools
    to keep our content fresh and relevant.
  • Preferred but not required: Proficiency in creating engaging video content to enhance our
    digital marketing initiatives.

Qualifications:

  • This role requires on-site presence in our Charlotte, NC office to facilitate collaboration and
    alignment with the marketing team.
  • Proven experience in digital marketing, content creation, or a related role, preferably in the
    context of IoT devices or technical solutions marketing.
  • Self-motivated with the ability to work independently and contribute to the marketing
    cadence.
  • Strong design skills with proficiency in Canva, Visme, or similar tools.
  • Excellent written communication skills with a strong command of Western English.
  • Creative mindset with the ability to ideate and execute engaging marketing campaigns.
  • Basic understanding of technical topics and the ability to communicate them effectively to
    a non-technical audience.
  • Organized, detail-oriented, and capable of managing multiple projects simultaneously.

Preferred Skills:

  • Experience leveraging AI tools for content generation.
  • Basic knowledge of SEO principles and how they apply to content creation.
  • Understanding of B2B marketing strategies and audience engagement. 
  • Familiarity with social media platforms, scheduling tools, and analytics.

Experience:

  • Seeking 2+ years of relevant work experience.

Stay Ahead with Oxit News

Join our insider list to receive the latest updates, insights, and exclusive IoT innovations straight to your inbox.

This field is for validation purposes and should be left unchanged.